Tuesday 15th was a happy day for Australians. The long awaited online store Vegan Beauty launched itself into action on the world wide web, bringing us a great selection of scrumptious vegan cosmetics and styling products. This gem of online shopping is run by the wonderful Veronica Lee; after becoming vegan in 2012 she realized the difficulties in sourcing animal friendly products and so set to work building the store. Having conducted independent research into various companies she now offers great range of high quality cosmetics that are all 100% vegan and cruelty free including brands such as OCC, Lime and Giovanni. So whether you're looking for makeup, styling products, nail varnish, lotions, fragrances or even soap head over to www.veganbeauty.com.au and fill up those shopping baskets!