Avant Alice - creating for Kryolan Australia @ Salon Melbourne 2015

The 1st of March saw creatives flocking to Melbourne convention centre for this years Salon Melbourne - an annual trade show event showcasing work and products for the salon, beauty and media industry. This year I had the great surprise and honour of being asked to give a demo on the Launchpad Stage by Kryolan Australia - not an opportunity I could pass up on any account! Upon request I endeavored to create an Avant Garde look and considering this year is Alice in Wonderland's 150th birthday I thought a tribute to my favourite storybook heroine would be a interesting project to embark upon.

Kryolan is a great professional makeup brand that launched in Berlin in 1945. They have a massive selection of products and colours and most importantly of all they are - and always have been - completely cruelty free :) I have written to their various head offices around the globe asking about vegan friendly products as as things stand there are no guarantees that any of their products are free from animal derived ingredients. Prior to the demo I spent an evening researching the ingredients that they use as as so many of could be either plant or animal derived it's very difficult to know .

Due to Kryolan's longstanding policy against animal testing I was more than happy to create a look for them and use their makeup for the demo. However in life and work I prefer to use cosmetics that I know are vegan friendly. The following is a list of the products I used to create this look and their available vegan alternatives :)

Kryolan Ultra Foundation (Face Atelier Ultra Foundation)
Aquacolour in Black & White (Cameleon Baseline)
Faceliner Pencils in black (OCC Cosmetic Colour Pencils)
Cream Liner - potentially vegan except for colours containing carmine.
*I used white & red cream liner to create the layering on the lips. Usually to
create this effect I would use Velour Liquid Lipstick
Mascara (Blinc Mascara)
DUO eyelash glue - Vegan Friendly
Nail Colour (OCC Nail Laquer)
Satin Powder (OCC Loose Colour Concentrate)

The demo was a nerve-wracking but amazing experience, a huge thank you to Kryolan, Salon Melbourne, my amazing model Yana Martens and to everyone who came to watch the demo - especially the lovely lady who was sitting front centre :)


When my time was up Yana and I headed outside to the Convention Centre's amazing modern exterior to take some photos. I cannot recommend her highly enough as a model - she was a dream to work with, made the day so easy and was fabulous in front of the camera. The girl seriously knows how to pull a pose!

xxx